Aussie’s WelleCo, a wellness company, opens a flagship store in New York City's Soho.
Ringing the green wellness bell on the corner of Broome and Crosby Streets, in Soho, N.Y.C., WelleCo is a welcoming site. In case this new nourishing center of good health missed the pathway to beautifying yourself from the inside out, I am here to tell you to find your way there for a rewarding journey.
Australia-based WelleCo was founded by two Australians (natch!). Elle MacPherson, the epitome of natural beauty and forever supermodel—speaking figuratively and literally—and Andrea Horwood, an entrepreneur known in the media and publishing worlds, joined forces to create the most nutrient-rich supplement of 2014. Since then, they've been growing their plant-based botanical elixirs into full bloom. Personally, I have been consuming WelleCo Super Elixir since its first iteration, and, over the years, the taste of the green goodness has been perfected. Backed by science, it is ingestible beauty on a whole new level. Made without any preservatives or additives, the easily dissolvable, unique powders are derived from whole foods, formulated by leading nutritional doctors to help maintain a healthy alkaline pH balance in your body. In simple terms, think of the elixir as a daily supplement that will bring harmony to your inner system, resulting in a healthy glow on the outside. (Side note: At the age of 49, one year before WelleCo’s launch, MacPherson realized that she shouldn’t take her blessed model figure for granted. She is now 54 and seems to be living proof of how well her products work.)
Both founders were present for the Soho opening, giving us a morning sample of freshly blended elixirs, along with boosters, which are new to their health lineup. “It’s not just a store or retail space. It’s a platform for people to experience WelleCo’s premium, science-backed-product offerings and meet the team behind the brand,” Macpherson says. As for the offerings, the range of elixirs includes the cult Super Elixir Greens (green goodness that tastes refreshing), Nourishing Plant Protein (the chocolaty good), the Sleep Welle Calming range (bedtime perfection), and the all-natural Super Kids’ powdered Peruvian chocolate supplements, plus travel-friendly kits. Then, to boot, they just launched seven varieties of concentrated Boosters (to be taken for a targeted period of time; a seven-day program is recommended), from Libido Hormone Support to Liver Tonic to Joint Health, which is 100 percent vegan. “Our bodies are designed to repel synthetics. That’s how we survive in the world, so why not help?,” says Horwood. “And the base of the super-green elixir every day, then adding on the seven-day course of any booster when needed, will help to bring back up one’s immune system.”
Think of WelleCo products as “clean fuel for a fit body,” as described by the founders. So do your body good by exploring this chic health-and-wellness destination in Soho. Your body and your skin will thank you from the inside out, I guarantee it.
WelleCo, 39 ½ Crosby Street, New York, NY 10012, Tel. 917-388-2519