Zoë Kravitz Kicks Off YSL Beauty Hotel Soho Pop-Up in N.Y.C.
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Adding to upcoming New York Fashion Week's fashionable fanfare, YSL Beauty unveils a multi-sensorial pop-up Soho Hotel townhouse that may get your sixth sense working overtime!

For two days only on September 8th and 9th, you'll have a chance to explore five floors of interactive, immersive YSL Beauty can offer from makeup to fragrances and more. YSL Beauty's new global beauty director Tom Pecheux's Rouge Pur Couture The Slim collection campaign will be presented in collaboration with Harper's Bazaar magazine and The Select Gallery. So, go and "Walk The Line" to find out what that means in person as you may be walking on water!

Showcasing five floors from the pool to rooftop, delightful surprises will be filled for your nose and visage including a moment or two of selfie-video opportunities! This two-day extravaganza may be a beauty experiential on a whole other level of vanity. Just ask YSL Beauty's new ambassadress of Black Opium, Zoë Kravitz, who will kick off the premier VIP party on the 7th.

Registration is now open and free on yslbeautyus.com (or, click on this article title), sign up today and all ages welcome. Bien Sur!